Exava?

As someone who researches till he’s blue in the face — or at least blue
in the fingers — before buying anything, I’m curious about Exava. It’s
supposed to be “the next generation search engine for shopping,”
although the site is fairly empty. Anyone know much about it? I could
make a list pretty quickly of what I’d like in such a thing (all well
within the realm of programming possibility). But I wonder why they a)
think they can do this better and b) think they can make money doing it.

I think b) is a bigger issue. If a shopping-search site accepts
advertising, any smart user will take its recommenations with a grain of
salt. In other words, it’s no better then any of the dozens of
‘find-a-store’ sites out there, such as Yahoo Shopping or BizRate. So a “next generation”
shopping search would have to offer more while remaining objective.

Hmm.