Western Union: Incredibly tacky, or just bad timing?

Looking through CNN’s coverage of Katrina’s aftermath, I came upon a map of the city with an ad from Western Union below. It read, “In emergency situations, trust Western Union to get money to loved ones quickly.” (Click to enlarge the image.)

Was Western Union being incredibly, pathetically tacky? Or were its ads just in the CNN rotation and simply appeared at the wrong time?

The answer came quickly when these two appeared (click to enlarge):

Now, if Western Union was offering free transfers for any money going into the disaster zone, that would be a Very Cool Thing and it would deserve high praise.

Taking advantage of human tragedy, on the other hand, deserves something else.