Andrew Kantor's Place: Nielsen: Apples, oranges, what’s the diff?

Nielsen: Apples, oranges, what’s the diff?

Published 7/13/06

“Nielsen: Podcasts More Popular than Blogging” reads the headline at Podcasting News.

“Huh,” I said. “That’s odd.” Then I re-read the hed. Podcasts are more popular than blogging. That is, more people listen to podcasts than create blogs.

Sounds like comparing apples to oranges to me, and the article bears that out.

Nielsen//NetRatings announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast.

[snip]

These figures put the podcasting population on a par with those who publish blogs, 4.8 percent.

So 6.6 percent listen to podcasts, but 4.8 percent create blogs. [shrug]

What’s next, “Radio (listeners) more common than TV (creators)”?

Update: Oh, good. I’m not the only one who thought so. Not by a long shot.

Update again: The terrific Leesa Barnes (a fellow Galactica fan), has other problems with Nielsen’s conclusions.

The Fray

One response so far (add yours)

Marianne Richmond says:

Thanks for the link…enjoyed your post!
Marianne

July 13th, 2006 at 1:39 PM

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