The word is "crass"

Published 4/16/07

Received today:

From: Devon Presant [mailto:devon@wordhampton.com]
Sent: Monday, April 16, 2007 3:47 PM
To: Fabiola Santiago
Subject: Security Tips in Response to Today’s VA Tech Shooting

How can we keep our schools safe from outside predators?
With the current tragedy at Virginia Tech University, where a gunman killed at least 30 people in the deadliest campus shooting spree in U.S. history, we are now in the day and age where more security measures need to be taken within our schools.  Keeping our children safe should be top priority.  
“Something as simple as keeping doors locked from the outside, may have prevented these incidents,” Richard L. Soloway, noted security expert and chairman of NAPCO Security Systems, Inc., a publicly traded company, “but there are more advanced security measures that have to be taken.”
Soloway has compiled a list of security measures that can be used to keep school children safe:
1.    Keep school doors closed and locked from the outside at all times during the school day.  
2.     Implement Closed Circuit TV surveillance throughout the building, including perimeter/exterior coverage.  Have the footage monitored live by security staff, and captured in a time/date-stamped recording for archival review as needed.
3.     Install metal detectors and employ a security guard and pass-thru turnstile.  Guards should make sure that people or kids that are not employed or enrolled in the school have a set appointment and should be checked for any weapons.  
4.     Teach children and teachers what to do in an emergency situation.  School shootings, fires, or natural disaster drills can be taught at the same time as fire drills are taught.  
5.     Teach evacuation routes planned and safe areas for children to go to if possible.  
6.     Maintain one main entry lobby and reception area staffed with trained personnel.  Require mandatory guest registration including the guests name, who they are meeting with and time in and out.  Some schools even have background check of each person coming in, and also screen guests to see if they come up on the sex offender registry.  
7.     Implement a temporary badging system to track ALL visitors and service people.  Whether it’s a wearable “Visitors Sticker” that literally fades out in a given time period or a physical badge which is only temporarily valid for a particular duration of time, per your access system’s scheduling program, a specific program must be in place and security staff must be trained to screen all atypical personnel in the premises.
8.     Distribute ID badge or register credentials for all permanent, official school occupants including teachers, staff and students.  These credentials can range from an ID card with mag-stripe or proximity encoding, to more sophisticated biometric entry readers which compare an entrants fingerprint, retinal scan or hand geometry to one stored on file within the access control system’s database of authorized personnel.
9.     Have open communication with local police departments.  The principal of the school can make sure that local police and fire departments have been to the school prior to any emergency to know the layout of the school.  This can be done two times in a school year to keep police and fire departments updated as per the layout.  
10.   Number all doors that enter the school building.  In an emergency, police and fire department personnel will be able to quickly locate an area and respond.
On NAPCO and Chairman Richard L. Soloway:
NAPCO Security Systems (Nasdaq listed as NSSC), is a global leader in design and manufacturing of patented electronic and mechanical security systems whose products include intrusion alarms, fire alarms, electronic locking devices and access control systems.  Chairman Richard L. Soloway’s comments on all aspects of security have appeared in The New York Times, USA Today, The Wall Street Journal, International Herald Tribune, Business Week, Forbes, Crain’s New York Business, Newsday, Reuters, Chicago Tribune, Entertainment Weekly, Detroit Free Press, Philadelphia Inquirer, The Washington Post, The Wall Street Transcript and The Robb Report among others.  NAPCO grosses over $70 million in sales.  www.napcosecurity.com <http://www.napcosecurity.com>
To speak with Richard L. Soloway on how to prevent school shootings or another security topic, call WordHampton Public Relations to arrange an interview at 631-329-0050.
Best,
Devon Presant, Publicity Assistant
WordHampton Public Relations Inc.
East Hampton • Riverhead
T       (631) 329-0050      East Hampton
T       (631) 727-6204      Riverhead
E       Devon@wordhampton.com
W       www.wordhampton.com
WORDHAMPTON PUBLIC RELATIONS INC. - SINCE 1992

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The Fray


Bob Francis says:

Anything for a buck!

April 17th, 2007 at 3:56 AM

pwils says:

Security cameras might be good, armed people and body searches. This is the US isn’t it? Last time I looked anyway…..

Sounds to me like the Univ should have posted an alarm on the first shooting no matter what they thought it might be. At least then the students would have been aware that something was going on……….

April 17th, 2007 at 7:44 AM

pwils says:

So that you understand my comment a little better above………..I just want to say, that I meant security cameras would be good but I think body searches and armed guards are beyond what this country stands for and represents.

April 17th, 2007 at 7:46 AM

Karen says:

What an ass.

April 17th, 2007 at 9:14 AM

pwils says:

Who are you calling an ass? The company trying to make the bucks I hope.

April 17th, 2007 at 9:37 AM

Andrew says:

Of course! (Karen = the wife)

April 17th, 2007 at 9:39 AM

Emily says:

@pwils

I believe the administration used email, early on, to alert the students not to leave their rooms.

April 17th, 2007 at 10:18 AM

pwils says:

Actually they did not send out an email until about 9:20 am

April 17th, 2007 at 10:22 AM

lionemom says:

Yeah, because all of these measures - besides being the type of thing I would expect on the premises of, say, a contractor’s office in Iraq - wouldn’t cause 6 and 7 year old kids to have nightmares that someone is hunting them down to shoot them, or to grow up with anxiety and panic disorders.

April 17th, 2007 at 2:15 PM

AG says:

Doors closed and locked FROM THE OUTSIDE during the day… right, ’cause fires never break out in schools… dude, so glad you got this and not me. (And that’s aside from the timing, which is simply beneath contempt.) Nice of the spokesmushroom (not my term, damn it all, but the guy I stole it from knew I would) to be an idiot right at the beginning of the release so’s you could skip reading the rest.

April 17th, 2007 at 7:23 PM

Christy says:

While I certainly understand the intense outrage over this whole mess, I have to wonder why everyone is so upset with this e-mail. To say that the timing is “beneath contempt” is missing the whole point, as far as I’m concerned. It seems to me that securing the campus would be priority number one and the faster that can be achieved, the better. What good is going to come of sitting around and waiting to discuss these issues? Why not implement upgraded security measures now so that future incidents can be avoided? Although there are loathsome people out there whose only concern is profitting on the pain of others, I seriously doubt that was the case here. This was a tragic event that affected everyone, in one way or another. Pointing fingers and placing blame on people who are only trying to help is both useless and counterproductive.

April 20th, 2007 at 10:03 AM

Maggie says:

its certainly easy to point fingers as a self-important blogger sitting behind a computer assuming people give a crap about what you have to say. maybe perhaps you’re directing your anger towards the wrong target.

April 20th, 2007 at 10:09 AM

Tommy J says:

I am going to have to agree with Christy and Maggie on this issue here. What happened was horrible event and blaming someone who is trying to help out in the end is horrible in itself. I see why Kantor had a little hissy fit but why point and blame at someone who is trying to implement a safety plan. Thumbs up to you.

April 26th, 2007 at 4:59 PM

Emily says:

You thought that was a plan?

April 26th, 2007 at 5:42 PM

Randy says:

I don’t care if people agree or disagree with Andrew here. I can see why he thinks it crass, and I can see why others disagree. Personally, I expect such tragedy opportunistic self-selling - that’s what we humans do. I just have to wonder what exactly most of these steps would have done to prevent this incident?

Locked doors from the outside? Suuuuuure. Sounds like another Triangle Shirtwaist factory catastrophe waiting to happen. Worse, this actually encourages those wanting to go on a slaying rampage to simply set buildings on fire.

What good would closed circuit have done? OK, so they would have known a minute faster where Cho was when he started shooting.

Metal detectors/turnstiles? Are we talking for all entry on to campus, or for each entryway into each building? If the former, talk about your inefficiencies and bottlenecks - it will never fly in the US, and unless it also includes vehicle searches it won’t even protect against those intending to do something bad. And I have my doubts about vehicle searches ever getting approved for all campus entrance points at any university. If the latter, well, the shooter would only have needed to shoot the guard and the metal detector, then chain and lock that one door from the inside. Now he’s blocked everyone from getting in, so why even care if he is seen on closed-circuit TV?

Neither guest registration nor resident ID badges would have done anything. Being able to identify someone does nothing for knowing the threat level of that someone - hasn’t Bruce Schneier covered this enough to get people to realize this?) And the shooter was a student, so he would have had a resident ID anyway.

Open communication with local police wasn’t an issue here - law enforcement officials were already on campus.

The only good thing I see in there is #4 - teaching how to react in a crisis situation.

Overall, I think the thing about this letter that matters is the poor recommendations, strategies that wouldn’t have had any impact on the success or failure of the VT shooter, and improbable suggestions for changes at schools and universities. If this was the best that a security company could come up with, I don’t think I’d care to have a business relationship with that security company.

April 26th, 2007 at 10:29 PM

Dana says:

Looks like some company folks have found this post — probably while googling for articles after their pr blitz. As if sending obvious boilerplate in an attempt to drum up business after a TRAGEDY would result in a positive article anywhere. They are probably lucky no one wrote about their lame attempt to look relevant and knowledgeable.

April 28th, 2007 at 2:23 PM

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