A commercial I would do #2

The other idea I had was for Heinz Ketchup. You know how Hallmark had a brilliant marketing campaign a long time ago, “When you care enough to send the very best”?

The implication was clear: If someone sent you a non-Hallmark card, they didn’t think much of you. That brand of cardboard was a better brand than American Greetings or whatever.

So, Heinz.

It should start making fun of “inferior” ketchup — implying that only poor people use Hunts (or whatever other brand).

You know, “John and Mary are having a tough time since he lost his job. She’s working late, he’s always in a bathrobe. And you know the worst part? They had to stop using Heinz Ketchup.”

Or maybe people not eating at one restaurant because it doesn’t use Heinz. “Who knows what other cuts they’re making?” (Maybe with a shot of “Grade D But Edible” meat.)

Good — got these ideas out of my system. Note to McNeil and Heinz: I’m available for consulting.