A commercial I would do
Have you ever gotten an idea for a commercial that you know would do wonders for the product? Me, too. This one’s been kicking around my head for a while.
Show a busy mall. Show a skeevy-looking guy — maybe someone like this:
He’s coughing or sneezing or both, covering his mouth with his hand. He’s walking with a purpose. He gets to the door of the mall, pushes it open, and leaves.
Now we see a normal-looking family. They’re also headed to the door. Dad reaches out to open it, and the moment before his hand touches the exact same spot as skeevy guy, the image freezes and we see
Purell. Because you don’t know who else touched that door.
C’mon — wouldn’t you grab it? :)
(I’d even make a dirty doorknob a big part of the marketing scheme.)
tommy says:
using a skeevy looking person would not be a nice way to do it - as it would lump all ‘unsightly’ people together, but show someone from the neck down walking with a purpose, and suddenly stopping for a big sneeze, into both hands, then immediately regaining their stride and reaching to open the door…
in fact with that approach, you could even use a very attractive subject and maybe even have a more impressive effect…
T