CEO who gives out SSN may regret it

Back in March I wrote about Todd Davis, the CEO of LifeLock, who put his Social Security number out there for anyone to see. LifeLock, you see, protects against identity theft, and Davis was showing his confidence.

Well, oops. Now LifeLock is being sued because customers say the service doesn’t work — and they discovered that Davis himself had that Social Security number used against him.

Attorney David Paris said he found records of other people applying for or receiving driver’s licenses at least 20 times using Davis’ Social Security number, though some of the applications may have been rejected because data in them didn’t match what the Social Security Administration had on file.

[snip]

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis’ Social Security number.